For most stores, none of them.
Google writes the answer above the blue links now. ChatGPT, Gemini and Grok skip the links entirely. You never see the lead you did not get.
Scan my dealership“Find me a 2023 RAV4 XLE under $33,000 near me.”
The assistant reads three dealer sites. Two return nothing it can use. It answers from the third.
Most dealer websites build their inventory with JavaScript. A shopper's browser runs that code and the cars appear. ChatGPT, Gemini, Grok, Claude, Copilot and Perplexity do not run it, so where your lot should be, they see an empty page. Google's own AI Overviews are working from the same reading.
You still rank on Google, because Google spent twenty years learning to render sites built this way. The assistants did not, and they are not waiting. Being first on a page nobody reads is not the same as being in the answer.
Google writes an AI answer above the blue links now. That is not new traffic arriving from somewhere else. That is the traffic you already pay for, being answered before anyone reaches you.
Dealer website platforms build inventory client-side because it is faster to ship. Several ship a robots file that blocks their own inventory pages. Nobody told you, because nobody was measuring it.
In most towns nobody is above Level 2 yet. An assistant that can read one dealer and not the other four does not split the difference. It names the one it can read.
You have the tool in your pocket. Run this before you talk to anyone, including us.
Or Gemini, Grok, Claude, Copilot, Perplexity. Any of them. Even a plain Google search now shows an AI answer above the links.
Name a real unit on your lot. Year, trim, a price ceiling, and your town. Something you know is sitting there today.
If it is not you, that is the whole problem, and you just proved it without spending a dollar.
Each one is the same shape: could software actually get this fact off your website without a human reading it. Pass, partly, or no.
This is why a store can score 67 and still sit at Level 1. The score counts everything you have published. The level counts how far an assistant gets before it stops.
Usually two or three items, not forty. Clear the first group and you move up a level, which releases the points you already earned further up the chain.
Every dealership in your market scored the same way. In most towns nobody is above Level 2 yet, which is the entire opportunity.
Where a fix is a file, the report writes it for you: structured vehicle data, your dealer profile, your llms.txt. Your webmaster uploads it.
In most markets nobody has fixed this yet. That is the whole opportunity, and it has a shelf life. Twenty seconds, no email, no call, no demo booking.
Scan my dealership